In 2010 the Danish brand MOS MOSH brand was born, founded by Kim Hyldahl. The first drawings were created from the kitchen counter of his home, and step by step a small collection of seven jeans and pants came to life. MOS MOSH's signature style was clear from the start: well-fitting, high quality garments designed with a twist. From the very beginning, MOS MOSH had a goal to reach an international scale while staying true to their DNA and principles. Part of the Better Cotton Initiative.