The family-owned, independent label SOFIE SCHNOOR is a Danish fashion brand that established by the designer Sofie Schnoor in 2001. Sofie is driven by her creativity, designing only what she would wear herself or dress her own kids in. She grew up with creative parents who were working in the fashion business with several retail shops. As a child she used to accompany her parents to factories, fashion fairs and all the way through the design process, and therefore knows a good, sellable design when she creates one. That honest, real-life basis gives the two brands a personal touch and an authentic feel that permeates all collections.