South Parade was founded by two globe-trotting designers seeking to elevate modern street style with cool, casual basics. While living in London, Spanish and Italian duo, Tania San Miguel and Lorenzo Stefanini, made it their mission to provide premium quality women’s basics with a chic, edgy approach.  They believe that you shouldn't have to compromise on comfort for the sake of style- resulting in lines of cool yet comfy everyday essentials made using premium fabrics like cashmere, modal and Pima cotton.