Independent fashion brands offer something that mass-market labels often cannot: a clear point of view, thoughtful design and clothes made to be worn with personality. At The Store Collective, we bring together a carefully chosen edit of independent womenswear brands, from playful Scandinavian design to conscious British fashion and Parisian elegance.
Here are six independent fashion brands to know, whether you are building a more considered wardrobe, looking for a statement piece or simply want clothes that feel a little more personal.
Baum und Pferdgarten
Founded in Copenhagen in 1999 by Rikke Baumgarten and Helle Hestehave, Baum und Pferdgarten is one of Denmark’s leading fashion houses. The brand is known for bold colours, striking prints, tailored silhouettes and an effortless mix of classic and contemporary design.
Its collections balance Scandinavian simplicity with playful contrasts — think sharp tailoring alongside unexpected prints, or feminine shapes given a modern, slightly rebellious edge. If you want investment pieces that feel distinctive without being difficult to wear, Baum und Pferdgarten is a brilliant place to start.
Think: printed dresses, tailored jackets, statement knitwear and versatile separates.
Project AJ117
Project AJ117 is a Copenhagen-based brand created by designer Charlotte Vadum. Its approach is rooted in Scandinavian design traditions: quiet, beautiful, considered and made with a focus on elevated everyday dressing.
Rather than chasing loud trends, Project AJ117 takes familiar wardrobe foundations and gives them a more exclusive, design-led finish. It is ideal for anyone who loves clean lines, quality fabrics and pieces that work season after season.
Think: refined basics, relaxed tailoring, elevated knitwear and timeless layering pieces.
Sofie Schnoor
Sofie Schnoor is a family-owned Danish label founded by designer Sofie Schnoor in 2001. The brand began with shoes and has grown into a recognised collection of womenswear known for its edgy-cool, sporty-chic aesthetic and playful Scandinavian attitude.
Sofie Schnoor designs clothes that feel comfortable and wearable, but never boring. Expect relaxed silhouettes, interesting details, contemporary prints and pieces that move easily between everyday life and smarter occasions.
Think: cool casual dresses, statement jackets, comfortable knitwear and versatile everyday pieces.
by-bar
by-bar is a Dutch lifestyle brand founded in Amsterdam in 2008 by Barbara Brenninkmeijer. What began as a small collection of handcrafted accessories has evolved into a contemporary womenswear brand with a refined, joyful aesthetic.
The label combines clean Scandinavian design with a touch of French elegance, creating pieces that feel effortless, feminine and easy to live in. by-bar is also a certified B Corp, with sustainability built into its approach to design and production.
Think: soft dresses, relaxed blouses, natural tones, elevated everyday pieces and easy layering.
Beaumont Organic
Beaumont Organic is a British sustainable fashion brand founded in 2008 by Hannah Beaumont-Laurencia. It creates contemporary, conscious clothing using luxury fabrics, including GOTS-certified organic cotton, alongside materials such as linen, lyocell, Tencel and non-mulesed wool.
The brand’s focus is on timeless, transitional pieces designed to last beyond a single season. With much of its production based in Portugal and a strong emphasis on responsible manufacturing, Beaumont Organic is a natural choice for anyone building a more sustainable wardrobe.
Think: organic cotton essentials, linen pieces, relaxed dresses, quality knitwear and versatile wardrobe staples.
Orfeo Paris
Orfeo Paris is a French womenswear brand inspired by poetry, cinema and the art of Parisian living. Founded by three brothers with a shared passion for fashion, quality and detail, the label creates clothes for free-spirited women who want elegance with ease.
Its collections blend bohemian charm with modern, wearable design: flowing dresses, light blouses, well-cut trousers, elegant jackets and comfortable knits. Orfeo Paris is particularly appealing if you love romantic prints, soft shapes and pieces that feel special without being overly formal.
Think: printed dresses, floaty blouses, elegant jackets, soft knits and feminine everyday pieces.
Why shop independent fashion brands?
Choosing independent brands is about more than finding something different to wear. It is a way to support designers with a clear creative identity, discover better-made pieces and build a wardrobe that reflects your own style rather than a fast-moving trend cycle.
At The Store Collective, we curate brands that bring something individual to your wardrobe, whether that is Baum und Pferdgarten’s bold Scandinavian expression, by-bar’s effortless femininity, Beaumont Organic’s conscious approach or Orfeo Paris’s romantic Parisian spirit.