Introducing Project AJ117: The Epitome of Scandi Chic. New at The Store Collective for Autumn/Winter 2024 (available in our Margate store and online).
If you're searching for timeless elegance with a modern edge, look no further than Denmark's Project AJ117 – the latest addition to our curated collection at THe Store Collective. Known for their effortlessly chic designs, Project AJ117 embodies the essence of Scandinavian style, blending minimalism with a touch of luxury that’s perfect for building a versatile capsule wardrobe. We've the Hedine Shirt in two classic colours for AW24 at The Store Collective in Margate - light blue or off white.
**The Essence of Scandi Chic**
Rooted in the principles of simplicity, functionality, and quality, Project AJ117 brings the best of Nordic fashion to your wardrobe. Each piece is thoughtfully designed in Copenhagen with clean lines, neutral tones, and understated details, making them easy to mix and match for a look that’s always on point. This brand celebrates the idea that less is more, focusing on well-crafted essentials that exude sophistication. Check out the new Nita Jacket for a transitional Autumn-Winter coat.
**Classic Capsule Wardrobe Pieces**
From soft knit sweaters to elegant blouses and tailored trousers, Project AJ117 offers a range of classic pieces that never go out of style. Their versatile collection is designed for layering and transitioning effortlessly from season to season, ensuring you have a go-to outfit for every occasion. Each garment is made with high-quality fabrics, ensuring that your wardrobe not only looks fabulous but feels amazing too.
Discover the timeless appeal of Scandi chic with Project AJ117 at The Store Collective and elevate your everyday style with these beautiful, enduring pieces.
Shop AW24 styles from Project AJ117 here.
Happy shopping!
Love Kate x