Blog

We've curated a summer shorts suit and blouse outfit that is a great summer look both stylish and comfortable.     This Sofie Schnoor bright blue blazer and shorts match is just such a stylish look, its the perfect outfits for summer invites at home or abroad.  The blazer and shorts are lightweight and a vibrant blue. We paired the suit with Sofie Schnoor Beige Patterned Blouse. A beautiful silky blouse will take you from days at the office through to nights at the bar.  This outfit works well with both trainers and heels, here we featured the Malone lite vegan trainer by LA trainer brand Clae....

Say hello to Helen, the creator and owner of The Custard Tart, one of our summer joining partners at The Store Collective.    We sat down with Helen to enjoy a actual custard tart and learn more about her and her wonderful business.    Hi Helen, tell us about yourself I'm originally from Liverpool, but I have lived in Ealing for 18 years and am a Mum of 2. During the miserable 2021 lockdown, I looked around for something creative I could do at home, I love ceramics, but it's challenging to do without all the equipment. I saw Jesmonite...

Meet Laura from The Wallflower Studio one of The Store Collective’s local long standing Partners.We spent some time with Laura to learn all about her amazing journey.      Laura how and when did you start your Wallflower Studio journey?  Towards the end of my last job in 2019 – working for a fashion supplier for high street brands, I had this niggling feeling that something wasn't quite right. I no longer had the drive to work for fast fashion brands and wanted to do something more meaningful with my creative skills. I had always dreamt of starting my venture,...

This week our partner spotlight is on Diane Denham Designs. Diane has been part of The Store Collective family for some time, and we are thrilled to have her in the partner spotlight. We spent some time with Diane to learn about her inspiration, loves, and creations.  When and how did you start your business? I have always been creative and love making things. After having children, I left my career as a buyer. I sold handmade wedding invites for a while before returning to my first love - fabric!     What inspired you to start your business?  Once I...

Welcome to Zena and Rose, a local West London artist, our newest partner, to join The Store Collective's family. Joanna launched the brand in September 2021. Joanna was looking for a creative outlet after working for ten years in the heritage and museum sector, advising on the conservation of historic buildings. Zena & Rose design makes colourful patterned home products. The collections include printed textiles featuring heritage-influenced designs and striking marbled home accessories.   We had a pot of tea with Joanna to ask her about the inspiration behind her work. Joanna can you tell us about the purpose behind...