Our Blog

Meet Laura from The Wallflower Studio one of The Store Collective’s local long standing Partners.We spent some time with Laura to learn all about her amazing journey.      Laura how and when did you start your Wallflower Studio journey?  Towards the end of my last job in 2019 – working for a fashion supplier for high street brands, I had this niggling feeling that something wasn't quite right. I no longer had the drive to work for fast fashion brands and wanted to do something more meaningful with my creative skills. I had always dreamt of starting my venture,...

This week our partner spotlight is on Diane Denham Designs. Diane has been part of The Store Collective family for some time, and we are thrilled to have her in the partner spotlight. We spent some time with Diane to learn about her inspiration, loves, and creations.  When and how did you start your business? I have always been creative and love making things. After having children, I left my career as a buyer. I sold handmade wedding invites for a while before returning to my first love - fabric!     What inspired you to start your business?  Once I...

Welcome to Zena and Rose, a local West London artist, our newest partner, to join The Store Collective's family. Joanna launched the brand in September 2021. Joanna was looking for a creative outlet after working for ten years in the heritage and museum sector, advising on the conservation of historic buildings. Zena & Rose design makes colourful patterned home products. The collections include printed textiles featuring heritage-influenced designs and striking marbled home accessories.   We had a pot of tea with Joanna to ask her about the inspiration behind her work. Joanna can you tell us about the purpose behind...